FieldRoutes for big fleets. Bug HQ for everyone else.
Bug HQ is built for licensed pest control operators — especially those doing WDO inspections, California Branch 3 work, and real estate transactions. Published pricing, no setup fee, no annual contract.
No setup fee. No contracts. Cancel anytime.
FieldRoutes is good at what it's built for
Route optimization at scale is a genuine FieldRoutes strength. Multiple verified users report scheduling time dropping from 40 or more hours per month to under 10 after switching. If you're running a large multi-truck fleet and route density is your primary daily lever, FieldRoutes' routing engine is battle-tested in ways most platforms aren't.
FieldRoutes also has real marketing automation depth — email and SMS drip campaigns, door-to-door sales tools, and lead management that most pest control platforms don't include. For growth-mode companies where customer acquisition is the top daily priority, that toolkit matters.
And for companies planning to eventually move onto the full ServiceTitan field service platform, FieldRoutes is a natural on-ramp.
If your company looks like that — large fleet, growth-mode marketing, ServiceTitan ecosystem — FieldRoutes is probably the right call.
Four places where the platforms differ most
WDO as a native workflow, not a module
Bug HQ was built around WDO inspection workflows from day one — native forms for AZ, CA, FL, GA, LA, MS, NC, OK, SC, and TX plus NPMA-33 nationwide, and AI Diagram Scanner for field sketches. WDO is not a module or add-on; it's the product's core use case.
California Branch 3 compliance that actually ships
The 43M-41, Consumer Notice, Chemical Use Report, and SPCB filing tracker are built into Bug HQ from day one — not added via press release. Branch 2 and Branch 3 support was part of the product architecture, not a reactive announcement.
Published pricing. No setup fee. No contract.
FieldRoutes hides pricing behind a sales demo, requires a 12-month annual commitment, and charges an implementation fee before you go live. Bug HQ publishes pricing — $99/mo for Termite & WDO, $99/mo for General Pest, $169/mo for both. No setup fee. Cancel anytime.
Same-day setup, not a 4–6 week project
FieldRoutes' implementation is a multi-week project. Multiple Capterra reviewers report being billed for months before going live — one reviewer signed in January and wasn't operational until June. Bug HQ has a guided 8-step setup wizard. Most operators are running their first inspection on day one.
How the two platforms charge
FieldRoutes
- Starting priceNot published — see footnote
- Implementation feeImplementation fee reported by multiple Capterra reviewers
- Contract term12-month annual
- Billing during setupStarts at signing; go-live can take months
- Pricing publishedNo
FieldRoutes does not publish pricing. Figures sourced from Capterra, SoftwareConnect, GetApp, and independent buyer surveys.
Bug HQ
- Starting price$99/mo — published
- Implementation feeNone
- Contract termMonth-to-month
- Billing during setupSubscription starts immediately; no setup fee
- Pricing publishedYes
Bug HQ pricing — no demo required
All plans include BugBot AI Assistant and AI Diagram Scanner. No setup fees. Month-to-month.
Termite & WDO
Best for WDO inspectors and termite operators
- ✅ WDO reports — AZ, CA, FL, GA, LA, MS, NC, OK, SC, TX native + NPMA-33
- ✅ SPCB / California 43M-41
- ✅ Florida FDACS-13645
- ✅ Texas TDA-WDI
- ✅ E-signatures + field app
- ✅ BugBot AI Assistant
- ✅ AI Diagram Scanner
General Pest
Best for recurring pest service operations
- ✅ Scheduling & routing
- ✅ Service plans & recurring billing
- ✅ Customer portal
- ✅ QuickBooks sync
- ✅ Chemical tracking
- ✅ BugBot AI Assistant
- ✅ AI Diagram Scanner
Termite + General Pest
Best for full-service operators running both
- ✅ Everything in Termite & WDO
- ✅ Everything in General Pest
- ✅ Multi-service scheduling
- ✅ Priority support
- ✅ BugBot AI Assistant
- ✅ AI Diagram Scanner
All plans: no setup fee. No contracts. Cancel anytime.
Feature comparison
| Feature | Bug HQ | FieldRoutes |
|---|---|---|
| BugBot AI Assistant — pest control expert, 24/7 | ✅ Included | ❌ Not available |
| AI Diagram Scanner — digitizes field sketches | ✅ Included | ❌ Not available |
| AI Photo Analysis — classifies field evidence | ✅ Included | ❌ Not available |
| AI Portal Chat — customer-facing 24/7 | ✅ Included | ❌ Not available |
| WDO inspections nationwide | ✅ AZ, CA, FL, GA, LA, MS, NC, OK, SC, TX native + NPMA-33 | ⚠️ Limited; CA Branch 3 added as a feature update |
| CA Branch 3 — native at launch | ✅ Yes | ⚠️ Added via press release announcement |
| Published pricing | ✅ On the website | ❌ Requires sales demo |
| No annual contract | ✅ Cancel anytime | ❌ 12-month annual required |
| Same-day setup | ✅ Guided wizard | ❌ 4–6 week implementation project |
California Branch 3 compliance — built in from day one
FieldRoutes added CA Branch 3 support via press release. Bug HQ launched with all six required California workflows pre-built.
Form 43M-41 — WDO Inspection Report
The SPCB-required WDO inspection report, auto-populated from your inspection data. Sections 1, 2, and 3 findings with property diagram. Generated as a native report, not a fillable PDF.
Form 43M-44 — Notice of Work Completed
Required when pesticide work is performed. Bug HQ generates the 43M-44 automatically from the completed work order and stores it in the client's file.
Consumer Notice (B&P §8516)
California law requires the Consumer Notice before any inspection. Bug HQ generates it, collects the client's e-signature, and stores it in the audit trail — automatically, every time.
Section I / Section II / Further Inspection
CA WDO inspections require distinct findings categories. Bug HQ maps your field findings into the correct Section I, Section II, and Further Inspection categories automatically.
SPCB stamp filing tracker
Track stamp inventory, filing deadlines, and submission status for every inspection. Alerts before you run low or miss a filing window.
County agricultural commissioner reports
Pesticide use reports required by county agricultural commissioners. Bug HQ compiles them from your application records — one export to file.
“No training on WDO reports and no training on reporting to state and counties.”
“The report writing function for WDO reports is terrible and the diagramming tool is nearly unusable.”
When FieldRoutes might be the better fit
FieldRoutes is a well-funded platform with real strengths for certain operators. Its routing engine is battle-tested at scale, its marketing automation is deeper than Bug HQ's, and its D2D sales tools and customer acquisition features are genuinely useful for companies focused on aggressive growth.
If you run a large general pest operation — 15 or more technicians, high recurring service volume, a dedicated sales team — and you're willing to commit to a 12-month contract and a multi-week implementation project, FieldRoutes is a reasonable option. You'll get enterprise routing intelligence, a deep integration ecosystem, and a platform that scales with a 50-tech fleet.
Bug HQ targets a different profile: WDO and termite inspectors, California SPCB-licensed operators, PCOs who need genuine offline field capability, and operators who want to see the platform working before they commit to a contract. If WDO workflow is part of your business — or if you're unwilling to pay for software before you've gone live on it — Bug HQ is the better fit.
No contract. No setup fee. Built for WDO.
No setup fee. No contracts. Cancel anytime.